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1 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
2 publicity
publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produitpublicity agent agent m publicitaire ou de publicité;publicity brochure brochure f publicitaire;publicity campaign campagne f publicitaire ou de publicité;publicity department service m de la publicité;publicity expenses dépenses f pl publicitaires;publicity manager chef m de publicité -
3 throw
A n1 Sport, Games ( in football) touche f, remise f en jeu ; (of javelin, discus etc) lancer m ; (in judo, wrestling etc) jeté m ; ( of dice) coup m ; a throw of 70 m un lancer de 70 m ; he won with a throw of six il a gagné avec un six ; whose throw is it? ( in ball game) c'est à qui de lancer? ; ( with dice) c'est à qui le tour? ;2 ○ ( each) CDs £5 a throw! les compacts à cinq livres pièce! ;1 gen, Games, Sport ( project) ( with careful aim) lancer (at sur) ; ( downwards) jeter ; ( with violence) [explosion, impact] projeter ; she threw the ball in(to) the air/across the pitch/over the wall elle a lancé la balle en l'air/de l'autre côté du terrain/par-dessus le mur ; he threw the javelin 80m il a lancé le javelot à 80m ; throw the ball up high lance la balle en hauteur ; throw the ball back to me! relance-moi la balle! ; he was thrown across the street/to the floor by the explosion l'explosion l'a projeté de l'autre côté de la rue/à terre ; he threw a log on the fire/his coat on a chair il a jeté une bûche sur le feu/son manteau sur une chaise ; she threw her apron over her head elle s'est couvert la tête avec son tablier ; she threw her arms around my neck elle s'est jetée à mon cou ; the police threw a cordon around the house fig la police a encerclé la maison ; he was thrown clear and survived il a été éjecté et a survécu ; two jockeys were thrown deux jockeys ont été désarçonnés ; he threw his opponent in the third round à la troisième reprise il a envoyé son adversaire au tapis ; to throw a six ( in dice) faire un six ;2 fig ( direct) lancer [punch, question] (at à) ; jeter [glance, look] (at à) ; envoyer [kiss] ; projeter [image, light, shadow] (on sur) ; faire [shadow] (on sur) ; we are ready for all the challenges/problems that Europe can throw at us fig nous somme prêts à affronter tous les défis que l'Europe nous lance/tous les problèmes que l'Europe nous pose ; to throw money at a project/problem claquer ○ de l'argent dans un projet/problème ; there's no point in just throwing money at it ce n'est pas l'argent qui résoudra le problème ; to throw suspicion on sb/sth faire naître des soupçons sur qn/qch ; to throw doubt on sb/sth jeter un doute sur qn/qch ; the company has thrown the full weight of its publicity machine behind the case la société a investi tout le poids de sa machine publicitaire dans l'affaire ;3 fig ( disconcert) désarçonner ; the question completely threw me la question m'a complètement désarçonné ; I was thrown by the news j'ai été désarçonné par la nouvelle ; to throw [sth/sb] into confusion ou disarray semer la confusion dans [meeting, group] ; semer la confusion parmi [people] ;4 Tech ( activate) actionner [switch, lever] ; the operator threw the machine into gear/reverse l'opérateur a embrayé l'engin/passé la marche arrière ;6 ○ ( organize) to throw a party faire une fête ○ ;7 ( in pottery) to throw a pot tourner un pot ;D v refl ( prét threw ; pp thrown) to throw oneself (onto floor, bed, chair) se jeter (onto sur) ; to throw oneself to the ground se jeter à plat ventre ; to throw oneself off a building/in front of a train se jeter du haut d'un immeuble/sous un train ; to throw oneself at sb's feet se jeter aux pieds de qn ; to throw oneself at sb lit, fig se jeter dans les bras de qn ; to throw oneself into lit se jeter dans [river, sea] ; fig se plonger dans [work, project].it's throwing it down ○ ! GB ça dégringole ○ ! ; to throw in one's lot with sb rejoindre qn ; to throw in the sponge ou towel jeter l'éponge.■ throw around, throw about:▶ throw [sth] around1 to throw a ball around s'envoyer un ballon ;2 fig lancer au hasard [ideas, names, references] ; to throw money around jeter l'argent par les fenêtres ;▶ throw oneself around se débattre.■ throw aside:▶ throw aside [sth], throw [sth] aside1 lit lancer [qch] sur le côté [books, documents] ;2 fig rejeter [moral standards, principles] ;▶ throw [sb] aside laisser tomber.■ throw away:▶ Games jeter une carte ;▶ throw [sth] away, throw away [sth]1 lit jeter [rubbish, unwanted article] ;2 fig ( waste) gâcher [chance, opportunity, life] ; gaspiller [money] ; he threw away any advantage he might have had il n'a pas su profiter de son avantage ; she's really thrown herself away on him c'est vraiment du gâchis qu'elle l'ait épousé ;■ throw back:▶ throw back [sth], throw [sth] back rejeter [fish] ; relancer [ball] ; we have been thrown back on our own resources fig nous avons dû recourir à nos propres ressources ; throw your shoulders back rejetez les épaules.■ throw in:▶ throw in [sth], throw [sth] in1 Comm ( give free) faire cadeau de [extra product] ; a vacuum cleaner with the attachments thrown in un aspirateur avec les accessoires en cadeau ;2 ( add) ajouter ; throw in a few herbs Culin ajoutez quelques herbes ; thrown in for good measure (ajouté) pour faire bonne mesure ;3 ( contribute) faire [remark, suggestion].■ throw off:▶ throw off [sth], throw [sth] off2 fig ( cast aside) se débarrasser de [cold, handicap, pursuers] ; se soulager de [burden] ; se libérer de [tradition] ; sortir de [depression] ;▶ throw off [sb], throw [sb] off (eject from train, bus, plane) expulser [person].■ throw on:■ throw open:▶ throw open [sth], throw [sth] open1 ouvrir grand [door, window] ;2 fig ( to public) ouvrir [facility, tourist attraction] ; to throw a discussion open déclarer une discussion ouverte.■ throw out:▶ throw out [sb/sth], throw [sb/sth] out ( eject) jeter [rubbish] ; ( from bar etc) jeter dehors [person] (of de) ; ( from membership) renvoyer [person] (of de) ; to be thrown out of work être licencié ;▶ throw out [sth], throw [sth] out1 ( extend) throw your arms out in front of you lancez les bras devant vous ; throw your chest out sortez la poitrine ;3 ( utter peremptorily) lancer [comment] ; ( casually) he just threw out some comment about wanting… il a juste dit qu'il voulait… ;▶ throw [sb] out ( mislead) déconcerter ; that's what threw me out c'est ce qui m'a fait me tromper.■ throw over ○ GB:▶ throw over [sb], throw [sb] over laisser tomber ○, plaquer ○ ; she's thrown him over for another man elle l'a laissé tomber ○ or l'a plaqué ○ pour un autre.▶ throw [sb] together [fate, circumstances] réunir [people] ;▶ throw [sth] together improviser [artefact, meal, entertainment] ; mélanger [ingredients].■ throw up:▶ throw up ○ vomir ;▶ throw up [sth], throw [sth] up1 ○ ( abandon) laisser tomber [job, post] ;2 ( reveal) faire apparaître [fact] ; créer [idea, problem, obstacle] ; engendrer [findings, question, statistic] ;4 ( toss into air) [car] projeter [stone] ; [person] lever [arms] ; lancer [ball] ; to throw up one's hands in horror lever les bras d'horreur ;5 ( open) ouvrir grand [window] ;6 ( vomit) vomir [meal].
См. также в других словарях:
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